Shopify & Meta Ads Lead | New York, NY $100K-$150K + Benefits About the Role: An e-commerce company in New York is hiring a Shopify & Meta Ads Lead to run its direct-to-consumer Shopify store day to day and be accountable for its growth. The role covers the hands-on work of the store, including product listings, pricing, promotions, merchandising, and site changes, along with the marketing that drives traffic to it. It is also the in-house counterpart to the outside partners handling Meta, email, and Google Ads, reporting to the CRO with a development team behind it and a short path from idea to live test. Key Responsibilities Running the Store Manage the Shopify store day to day, from product listings and collections to keeping content current and shipping updates on a steady cadence Own pricing and promotions, including offers, discounts, and free-shipping thresholds Merchandise the site across a large, seasonal catalog Direct design changes, either making them yourself or briefing the people who do Conversion & Growth Test offers, pricing, landing pages, and checkout upsells to lift conversion Grow traffic and repeat business through SEO (including how the brand appears in AI search), email, referrals, affiliate marketing, and loyalty programs Set strategy, targets, and creative priorities for Meta, email, and Google Ads Partners & Reporting Direct the Meta partner and the agencies running email and Google Ads Decide when to replace a partner or bring work in-house Build daily, weekly, and monthly reports that tie results to specific changes made, and report on the numbers directly to the CRO Qualifications Hands-on experience running a Shopify store end to end, including listings, pricing, promotions, and merchandising Hands-on experience running Meta ads yourself, so you can direct an experienced outside team with credibility Proven direct-to-consumer growth on Shopify, with paid social, site conversion, and Klaviyo email working together Comfort in the Shopify admin, including basic theme and CSS edits, and a good eye for design Experience managing outside agencies, with the judgment to know when to replace one or bring work in-house Strong analytical skills, with the ability to build your own reporting and tell revenue from profit Comfort working with a large, seasonal catalog with tens of thousands of active SKUs Fluency with AI tools in daily work, including an understanding of their limits On-site in Midtown NYC, 5 days a week Interested? Send your resume to: Sapo@bhirednyc.com