Private Label Product Development Manager
Position Overview:
An established multichannel retailer is seeking an experienced Private Label Product Development Manager to lead the strategy, development, launch, and growth of its private label product portfolio. This is a highly visible, entrepreneurial role responsible for identifying market opportunities, developing new products, managing a large SKU portfolio, and driving products from concept through commercialization across e-commerce, marketplace, and retail channels. The ideal candidate has a proven track record of private label and e-commerce success, takes a highly proactive approach to product development, stays ahead of market and technology trends, continuously analyzes competitors and category opportunities, and presents data-driven product recommendations to leadership supported by sales, margin, and market analysis.
Responsibilities:
Own and execute the private label product roadmap, identifying new product opportunities, category expansions, and assortment optimization strategies
Conduct ongoing competitive and category analysis to identify market gaps, emerging trends, and opportunities to outperform competing private label programs
Monitor industry trends, manufacturer roadmaps, and upcoming product launches to proactively develop complementary products ahead of market demand
Develop and present data-backed product proposals to leadership, including market analysis, revenue forecasts, margin opportunities, competitive positioning, and investment recommendations
Partner with overseas sourcing teams, suppliers, and manufacturing partners to manage sourcing, samples, timelines, production, and product costing
Coordinate with merchandising and leadership teams regarding pricing strategies, minimum order quantities, tooling investments, and final product approvals
Manage the product development lifecycle across a large portfolio of SKUs, including new launches, product enhancements, refreshes, and line extensions
Monitor development timelines, identify risks, and ensure products are launched on schedule and within budget
Oversee packaging, labeling, compliance requirements, certifications, product graphics, and overall brand consistency
Manage product content development, including specifications, product copy, imagery direction, and marketplace assets
Partner with marketing, merchandising, and digital teams to successfully launch products across e-commerce, retail, and marketplace channels
Leverage e-commerce performance data, customer feedback, reviews, and marketplace insights to drive product decisions and portfolio growth
Track product performance, including sales, profitability, margins, customer reviews, returns, and overall portfolio health
Recommend assortment additions, enhancements, pricing adjustments, and product discontinuations based on performance metrics and market demand
Provide regular reporting, analysis, and strategic recommendations to senior leadership
Qualifications:
5+ years of experience in private label product development, product management, merchandising, or related fields
Demonstrated success developing, launching, and growing private label products within e-commerce, marketplace, and retail environments
Proven ability to bring products from concept through commercialization while driving revenue and margin growth
Experience working with overseas sourcing teams, manufacturers, and supplier networks
Strong understanding of product costing, landed costs, lead times, inventory planning, tooling investments, and supply chain dynamics
Excellent analytical and commercial acumen with the ability to evaluate category performance, competitive positioning, market trends, and financial opportunities
Proven ability to build business cases and present data-driven recommendations to executive leadership
Highly proactive, entrepreneurial, and strategic mindset with the ability to anticipate market opportunities rather than react to competitors
Experience managing packaging development, branding, compliance requirements, and product content creation
Strong project management skills with the ability to manage multiple product initiatives simultaneously
Advanced proficiency with Microsoft Office, particularly Excel and data analysis tools
Experience within consumer electronics, photography, imaging, accessories, drone, technology, or related product categories strongly preferred
Compensation & Benefits:
Salary $150,000-$200,000 DOE + Bonus opportunity
Comprehensive benefits package
Hybrid work schedule with three days onsite weekly
Standard 40-hour work week
Opportunity to drive and expand an established private label product portfolio
About the Employer:
This established multichannel retailer serves professional and consumer markets through a combination of retail, e-commerce, and marketplace channels. The company offers a broad assortment of technology, electronics, accessories, and related products while continuing to invest heavily in the expansion and innovation of its proprietary private label portfolio.
10/15/2026
full timeoperations
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