Director of Growth & Market Strategy Lakewood, NJ $150,000 Full-Time | Executive-Level Position Overview A growing ABA organization is seeking a strategic, results-driven Director of Growth & Market Strategy to lead its marketing, business development, branding, and overall growth initiatives. This executive-level position is responsible for building a scalable growth strategy that drives client acquisition, strengthens referral relationships, increases brand visibility, and supports employee recruitment. The ideal candidate is a strong leader who combines strategic vision with hands-on execution, understands digital marketing and relationship-driven business development, and knows how to build systems that deliver measurable results. Key Responsibilities Growth Strategy & Leadership Develop and execute comprehensive marketing and business growth strategies. Identify opportunities for expansion, new markets, partnerships, and increased market presence. Lead and oversee the Director of Business Development, ensuring alignment across all growth initiatives. Establish measurable KPIs and systems to track performance, lead generation, and growth. Marketing & Digital Strategy Oversee digital marketing initiatives, including SEO, paid advertising, website optimization, and social media. Manage external marketing agencies, creative partners, and digital vendors, ensuring accountability and strong ROI. Develop campaigns that drive client acquisition, employee recruitment, and brand awareness. Ensure consistent branding and messaging across all marketing channels. Business Development & Referral Growth Lead strategies to expand referral networks and strengthen relationships with healthcare providers, schools, and community organizations. Align digital marketing efforts with business development outreach to create a consistent pipeline of new clients. Develop systems to track referral activity, engagement, and conversion. Identify strategic partnerships that support long-term organizational growth. Branding & Employee Engagement Strengthen the organization’s brand identity, reputation, and market positioning. Oversee internal and external communication strategies. Partner with HR to develop marketing initiatives that support employee engagement, retention, and recruitment. Ensure marketing initiatives align with organizational goals and values. Qualifications 7–10+ years of experience in marketing, business development, or growth leadership. Proven track record of developing and executing successful growth strategies. Strong knowledge of digital marketing, SEO, paid advertising, and brand development. Experience leading teams, managing vendors, and driving measurable results. Strong business development skills with the ability to build strategic partnerships and referral networks. Healthcare, ABA therapy, or multi-location service industry experience preferred. Excellent leadership, communication, analytical, and organizational skills. Strategic thinker with a hands-on, results-oriented approach. To Apply Please send your resume to ahuva@maiplacement.com